This is your brand’s elevator pitch. This should include a brief introduction on your offering and what value your products/courses provides to your prospect and the problems they solve for them as well.
This is where you give a succinct summary of what your personal brand and institution is about.
The goal of this section is to grab the right people by the hand and say, “Hey, hold up, this is exactly what you’re looking for.
We just want to tell them a condensed, quick-hit story of what your personal brand or institution is all about.
The simplest way is to describe the challenge or problem your courses or digital products were created to solve and then talk about how you solve it.